Case Studies

GF Smith paper confetti installation by Nathan Ward.

In celebration of The Ned’s fifth birthday, artist Nathan Ward produced a paper installation for the iconic London hotel to display in its atrium throughout May 2022.

Inspired by a confetti cannon in mid-pop, the design consists of 35,200 individual pieces of GF Smith paper, incorporating offcuts of GF Smith Colorplan in eight different colours, collected from the factory cutting room floor, and featuring Peregrina Majestic in the shades Petal, Real Gold and Moonlight Silver.

The multi-tiered construction sits across six polycarbonate rings attached to the ceiling of the former banking hall, and was created by a team of 20 people, involving a week of preparation to trim the paper, and taking over seven hours to install.

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