Jhaveri Contemporary was formed in 2010 by two sisters with an eye towards representing artists, across generations and nationalities, whose work is informed by South Asian connections and traditions. After a decade of running a successful art gallery, they decided to refresh their brand identity to create a stronger and more distinctive visual brand language. Based in Mumbai the contemporary gallery is on the third floor of a heritage building which overlooks the iconic Gateway of India from its balconies.

The brand colours chosen are inspired by the gallery - blue echoes the galleries rafters, red is of the red-oxide floors, and earth tones reflect the raw walls and reclaimed teak windows. The papers chosen to reflect the brands identity are GF Smith Colorplan Tabriz Blue, Vermillion, Harvest, Mandarin and Pristine White, in 540gsm for the cards and 100gsm for the letterheads.

The brand identity was designed by Stuthi Ramesh, printed collateral (black screen printing and foil stamping) by Dot Studio and photography by Tian Khee Siong.