With an ethos of blending nature and science, Hey Jane detaches itself from the common misconceptions and visual cues of cannabis-related products and instead focuses on a strong sense of authenticity, sincerity and self-appreciation. "GF Smith’s Wild Green was the perfect partner to accompany these principles with its soft, natural surface texture and versatility across a range of print processes,” says designer Kurt Green from Human Resources.

Wild in the shade Green, at 300gsm, was printed by Ripe Digital with a foil embossing, supplemented with HP Indigo white, and overprinted with a bright neon acid yellow.