Case Studies
Luxury candle packaging rebrand using papers from the GF Smith Collection.
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“There is such a powerful connection between colour and scent, and we love that customers get a feel for the fragrance before they've even smelt it.”
Evermore London
Evermore London is a UK-based luxury candle company passionate about protecting the environment - focusing on natural wax, local ingredients and sustainable packaging.
Their rebrand in 2019 instigated a packaging elevation. Recognising colour as an integral and essential component of their visual identity, they were keen to explore the vast range of paper and colour possibilities within the GF Smith Collection.
The nine candles in their Scent Library each represent a section of the traditional fragrance wheel, with sheets from the GF Smith Colorplan and Wild ranges carefully selected to embody the scents.
Evermore also accompanied GF Smith for a mill tour to learn and observe first-hand the sustainability of the paper-making process for our Colorplan papers.
Behind the scenes
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“The GF Smith team guided us through the entire process and couldn't have been more accommodating. Their sample service really helped us decide what colours to move forward with, and seeing how the materials are created first-hand gave us even more knowledge on what was possible for the future. Working with them has been a pleasure, and we feel we've made lifelong friends.”
Evermore London
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Working closely with Delivered by Post on the packaging design, Evermore opted for black and gold foiling with a pillow emboss on the candle names, to create a tactile and luxurious end product. The boxes, ranging in weight from 300 to 380gsm, were produced by print specialists Odillo.
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